Building Brands, Bringing Joy.

Our Work

ASOS / Allbright / Ann Summers / Ancient + Brave / BAM Clothing / Busby & Fox / Cancer Platform / Charles Worthington / Collusion / eBay / Eleven Bibury / Evamore Music / KBX / Knickerbox / MAC / Nike / Reiss / Revlon / Very /

ASOS / Allbright / Ann Summers / Ancient + Brave / BAM Clothing / Busby & Fox / Cancer Platform / Charles Worthington / Collusion / eBay / Eleven Bibury / Evamore Music / KBX / Knickerbox / MAC / Nike / Reiss / Revlon / Very /

Happy Boy breathes life into brands, bringing joy and building lasting connections with the audience. 

Founded by Zeba Lowe and Francesca Babb, Happy Boy is a full service brand creative agency with inherent commercial acumen. 

Happy Boy formed from a friendship that began fifteen years ago during the decade we spent at ASOS, helping it to grow from a small online clothing company to one of the biggest players in 20something fashion, globally. 

Get in touch

What we do

Brand positioning & Branding

Creative & Editorial Strategy

Tone of Voice 

Full Ecosystem Campaigns

Bespoke Content Creation

Talent/ Influencer Identification 

Workshop Facilitation & Ideation 

Team Development & Training

Business and Market Analysis 

Organisational Architecture 

Bespoke content creation

  • We deliver positioning and guidelines that help your brand, visuals and content fly, connecting you straight to the customer you want.

  • We delve into storytelling and deliver narratives that cement you as an integral part of your customers’ world.

  • We help you build teams strong enough to consistently deliver commercial success, uniting cross functional departments, bringing calm to chaos and helping to lead change.

  • We manage teams, and we manage expectations, from the CEO down - we are equally as comfortable nurturing and developing young talent as we are communicating effective change to a C-Suite. However big or small the changes we suggest, we’ll take the whole team on the journey with us.

Our network

Strategists
Industry Experts
Insight Specialists
Website Developers
Graphic Designers
Talent Bookers
Copywriters
Event Planners

Production Studios
Directors & Art Directors
AI Art Directors
Photographers
Videographers
Creative Producers
Casting
Stylists
Hair & Make-up

  • Nick Beighton, former CEO, ASOS

    “Their inherent understanding of brand, teamed with their commercial sense, and their ability to make any meeting a little bit more fun, were a huge asset to ASOS. What they're doing with Happy Boy is an essential opportunity for other organisations to tap into that world.”

  • Natalie Amosu, CMO, Ann Summers

    “Fran and Zeba are a true team extension, who always listen first, then reflect and challenge, driving positive debate and ultimately delivering campaigns, brand concepts and content that makes you want to hit share. If you haven't worked with them - do so, I promise you won't regret it.”

  • Mike Sholly, Marketing Director, Cancer Awareness Trust

    “The duo have helped us to navigate complex challenges and supported us in making the right decisions. The work we've achieved simply wouldn't have been possible without their involvement, while their collaborative approach has made working together an absolute joy.”

  • Hannah Craik, CMO, House of Hackney

    “Fran and Zeba's ability to articulate the customer is unparalleled - combining a data-driven approach with insights that are meaningful and engaging for internal teams. I can honestly say that the level of output we achieved would not have been possible without their involvement.

See Client Case Studies

To figure out how we could work together, please get in touch.